About me
About me

With a unique blend of creative vision, strategic insight, and technical depth, I specialise in transforming intricate, data-heavy platforms into engaging, intuitive digital experiences.

My work is grounded in the belief that every design decision should serve a purpose, driving both user satisfaction and business outcomes. From pioneering design systems that establish cohesion across global teams to elevating multi-dimensional visualisations in highly technical industries, my approach is rooted in collaboration and a deep understanding of the user’s journey. Over the past decade, I’ve been committed to not only enhancing usability but also embedding design methodologies that foster alignment between product, engineering, and strategic goals, ultimately delivering solutions that empower users and elevate organisational objectives.

Featured work

BlockSync Product Design, User Experience

Recommendations

Experience

Software/Platform Experience

  • Figma/Sketch | Prototyping & Design Systems
    100%
  • Adobe Suite | Photography, Illustration & Video Editing
    100%
  • Marvel & Maze | User Research testing
    95%
  • Condens & Dovetail | Research Documentation and Presentation
    80%
  • MS Office | Research, Documentation and Presentations
    100%
  • HTML, CSS & JS | User Acceptance Testing, Bugs and Issue Identification
    100%
  • Marketing & Commerce | Customer Experience Touchpoints and Journeys
    100%
Apr 23 - Present
Lead Experience Design

I was hired to own and lead the design & delivery of a cattle breeding and genetics platform. This B2B SaaS enables adding, recording and overview of genetics & pedigree including deriving future breeding and selection values of potential stock.

Mar 23 - Jan 24
Lead User Experience Designer

As the Lead User Experience Designer at TradeWindow, I lead by example, inspiring the product and development teams to dream big and uphold the highest standards in usability across all software products. I'm dedicated to fostering best practices across the organization while staying attuned to industry trends to streamline delivery and drive innovation. My design work has been instrumental in shaping the user experience, involving wireframing, prototyping, creating user stories, personas, and storyboards, as well as establishing the information architecture.

2020-2023
Manager User Experience

Bentley acquired Seequent and as the team grew, I was promoted to Manager of User Experience, overseeing experience strategy, UX research & product design for 14+ platforms across the customer journey. I’ve established myself as an inclusive leader and strong user advocate. My focus has been on demonstrating the value of human-centred design to Executive level business stakeholders, and on hiring, mentoring and retaining top design talent to further Customer Centre of Excellence in UX and CX.

2017-2020
Senior UX Designer

I led strategic design work with team mentoring/oversight in this position, notably leading the Leapfrog & Central product design team to modernise the UI of the desktop and cloud software, revamping the design system and the over 740 icons in 6 weeks. As the initial hire and sole knowledge expert, I hired, nurtured and grew our team to 10 experts across Canada and New Zealand which led to establishing our wider customer experience team onboarding program.

More experience on request.

Education

UX Bootcamp

Frank Spillers | I planned and organised a UX bootcamp for internal product and development teams. Worked with Frank on planning, structure and cadence. Organised logistics, venue and catering across 3 days to evangelise User Experience as a culture and provide basic methodologies that are useful to product and development teams.

Customer Experience Leadership

Brad Cleveland | Establish, maintain, and continue to improve upon customer experience and learn how to communicate vision and goals, engaging employees in building CX success.

UX Management: Strategy and Tactics

IxDF | A course to gain the knowledge to accelerate your company’s UX maturity in order to win sooner and enjoy a more consistently high-level of performance.

Planning and Releasing Software with Jira

Project Management Institute (PMI)® | Successfully planning, creating, and releasing software requires a sound process, strong coordination among multiple teams, and correctly configured applications.

Colorado State University

Bachelor's Degree in Fine Arts Minor in Marketing

Contact info

Phone

+ (64) 210 811 3933