Book Review: The Smarter Screen

Basics of Good Design Users evaluate the quality of a Web site in less than a second and, knowing how they judge sites, we can use that knowledge to design better products.…

How to Placate Clients Who Are Dissatisfied with Your Designs

All clients have their own opinions and expectations about design, so it is inevitable that client dissatisfaction and misunderstandings will sometimes occur. Web-site owners are preoccupied with design for evident reasons: They…

When Designers and Stakeholders Collide

“Empathy is a big buzzword in UX right now. There are books and blog posts espousing the idea that if designers can develop true empathy for users, then they’ll build better applications.…

The Conundrum of Humdrum Innovation

Innovation Today If you’re making a digital product or service today, our maturing technology infrastructure makes many ideas more immediately feasible…. Now, in contrast, each component of IDEO’s Venn diagram of innovation…

Build Better Products

Business Metrics Business metrics are the numbers we talked about way back in Chapter 1, “Defining a Business Need,” and that I refused to stop droning on about in every subsequent chapter.…

Performance Dashboard Design: How to Put Data to Work

Everyone is talking about data. But not everyone is doing anything with it. Companies are inundated with daily onslaughts of information; however, sheer volume, and access to performance information are barriers to…

Testing Your Own Designs

Why You Should Test Your Own Designs As the designer, no one knows your design better than you. … You know all about the design decisions, questions, objections, and trade-offs that got…

The Name of the Practice Is Information Architecture

Recognizing Information Architecture as a System In relation to information architecture, the word systems does not imply technology systems. Rather, the use of the word system refers to the underlying ecological nature…

The Biggest Problem Facing UX Design

So, if design is in danger of becoming a fad and being able to reliably measure the ROI on design is key addressing this, the question becomes how and where does design…