Delivering Meaning to Your Stakeholders :: UXmatters

Identifying Your Key, High-level Observation or Insight An observation is something researchers and stakeholders witnessed during a research session. … An insight is something you’ve learned from what you observed during your…

An Integral Part of UX Design :: UXmatters

Understanding Your Users Your designers are not your users. … Designers can bridge the gap with UX research—especially generative user research and usability testing. In the IT services and product industry, there…

The Era of UI Unification

Back in the early days of the Web, a lot of UI decisions were made on the fly, often having completely different sources of inspiration. There were few boundaries set: no pattern…

Quarantine UX: The “New Normal”

The digital revolution has been brewing for years, but the pandemic has hastened the change. According to Microsoft CEO Satya Nadella, “We’ve seen two years’ worth of digital transformation in two months.” …

Differentiating UX Strategy from Tactics :: UXmatters

UX professionals must … develop a deep understanding of both the business strategy and the product strategy that provide the basis for any UX design effort.—Pabini Gabriel-Petit “All UX professionals—whether they are…

Advantages and Disadvantages, Part 1 :: UXmatters

Remote Research Is Less Expensive Participant incentives can also be lower for remote sessions because these sessions require much less of participants’ time and effort. Because remote research eliminates the costs of…

Mobile Is Now Everything :: UXmatters

Tablet People carry tablets around, work with them while standing—unlike the way they use notebook computers—and the way they interact with them is a direct extension of the way they use mobile…