Why You Should Test Your Own Designs As the designer, no one knows your design better than you. … You know all about the design decisions, questions, objections, and trade-offs that got…
The Name of the Practice Is Information Architecture
Recognizing Information Architecture as a System In relation to information architecture, the word systems does not imply technology systems. Rather, the use of the word system refers to the underlying ecological nature…
Succeeding with Field Usability Testing and Lean Ethnography
Field Methods In an era when everyone uses mobile devices, it is very hard to emulate people’s environment or the way they actually work inside a lab. I have done a lot…
The Biggest Problem Facing UX Design
So, if design is in danger of becoming a fad and being able to reliably measure the ROI on design is key addressing this, the question becomes how and where does design…
Conference Review: Digital Design & Web Innovation Summit 2015, Part 2: Highlights from Day 2
Design Collaboration Presenter: Alain Tolentino, Director of User Experience and Design at Yahoo Sports Alain Tolentino did a great job of explaining what works for companies that aspire to create a culture…

Complete Beginner’s Guide to Universal Design
When we design an application, we want it to be so intuitive that anyone could use it. But who do we mean when we say “anyone?” While a good design is usable…

Is the Underlined Link Hurting Readability?
Since the very dawn of the web, links have been a foundational element of the online experience. Nor has their prevalence dwindled: studies show that following links is one of the most…

Player and Avatar: Video Game Interactions For Web UX Designers
Technology users tend to form surprisingly social and personal relationships with their technologies, and with good reason. Gamers and their avatars are one specific example of the social relationship between a user…

How to Practice Mindfulness in UX
UX professionals balance on the edge of art and science, blending analytical skills and knowledge of user behavior with the ability to generate fresh concepts and translate them into original design solutions.…

Applying Six Sigma to UX Design
UX design is an artistic endeavor. Interview users, draft personas, map journeys, sketch wireframes, design graphics, hand-off to development, rinse and repeat. Sprinkle in opinions from execs, product managers, engineers, friends, family,…