Building Narrative into Your User Interface, Part 2

By Jonathan Walter

In Part 1 of this two-part series, I described how building narrative into a user interface (UI) helps users to better comprehend its workflows, navigational cues, and calls to action (CTAs) because humans are hardwired to respond to stories—not to complex systems. I described the following techniques for intentionally creating narrative in a user interface:

  • imposing sequence
  • using parallel structure
  • highlighting one-off elements
  • foreshadowing things to come
  • culling or relocating backstory

Now, in Part 2, I’ll pick up the story where I left off—pun intended—and present the following techniques:

  • invoking appropriate consequences
  • reinforcing themes
  • maintaining a consistent tone
  • providing clear orientation clues Read More

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