Surprisingly Valuable Concepts Surprisingly valuable concepts are available at a discount because they look ordinary so don’t stand out. Plus, making these concepts impactful requires greater, even substantial effort. Why does your…
Presenting UX Research Findings Using the Jobs to Be Done Framework :: UXmatters
Current Behaviors These are the physical operations users attempted in the hope they would lead to satisfying the demands of the jobs drivers. The “Current Behaviors” section of the jobs atlas summarizes…
Book Review: Sprint :: UXmatters
The Right Team You need to have a decider. Someone must represent the organization’s point of view, have the authority to assign resources and headcount, and possess the political capital to make…
Motion Design and Its Impact on User Experience :: UXmatters
Graphic Cues Motion design provides guidance to the user of an application or Web experience by using animations to communicate to the user where to focus, what to do next, or what…
How to Run a Successful Design Review
As UX designers in the software enterprise, we review our design work a lot. Design reviews and feedback at every stage of the design process is both helpful and crucial for a…
Improve Your Design Process in Discovery, Ideation, and Prototyping
Each time a product team begins a new project, the list of things to do can be overwhelming. A strong design process can create structure, efficiency, and a clear path to completion.…
Paging, Scrolling, and Infinite Scroll :: UXmatters
Paging A set of pagination controls appears on the page, usually right after the content itself, indicating the current page and enabling users to access other pages…. Paging simply means displaying and…
Scoping User Research :: UXmatters
Involve UX Researchers in Scoping Include UX researchers in the scoping process. UX researchers know the right questions to ask, can choose the most appropriate methods, and can better estimate the time…
Demonstrating the Value of User Experience to Enterprise Product Teams, Part 1 :: UXmatters
Request Make the effort to establish a one-on-one relationship with each team member. When working on an enterprise software product, you are likely surrounded by experts. For example, Rockwell Automation, where we…
Prioritizing Conversion Rate Optimization :: UXmatters
It doesn’t take a complete Web-site overhaul to see significant conversion-rate increases. Our results are far from unusual. VentureBeat’s “Conversion Optimization” report, which assessed 36 CRO tools, with almost 3,000 tool users,…