Getting to know the lingo of any given profession can be a pain in the butt, whether it’s doctors, lawyers, pilots, or the equally prestigious content strategists. Sometimes it’s nice to just have an alphabetical list of terms to refer to when there’s a word that pops up we haven’t heard before. If only we had something like that for content strategy…
Luckily, UX Booth columnist Jess Hutton has us covered. Recently published on Medium, Jess takes her readers on an exploration of content strategy, by way of alphabetical adventure. Starting at A, then onto B, then diving into C and onward on a predictable but journey through the terms, tools, methods, and lingo used most frequently by content strategists.
To demonstrate what a great resource this can be for newbies and seasoned strategists alike, take a look at Jess’ entry on Discovery (which is under D, by the way):
For those who find themselves curious about content strategy, what it means, and how to break into the community, this article serves as a great primer introduction for newcomers and team members wanting to better understand what can often feel like a very confusing field of work.
Content Strategy Super Guide
Ready to get real about your website’s content? In this article, we’ll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.