Integrating UX Design into a Continuous-Delivery Environment :: UXmatters

The following experts have contributed answers to this month’s edition of Ask UXmatters:

  • Joel Grossman—Chief Technology Officer at
  • Adrian Howard—Generalizing Specialist in Agile/UX
  • Daniel Szuc—Principal and Cofounder of Apogee Usability Asia Ltd.
  • Jo Wong—Principal and Cofounder of Apogee Usability Asia Ltd.

Q: How do you integrate User Experience into a company that is using a continuous-delivery production approach?—from a UXmatters reader

“When you’re considering integrating User Experience into a continuous-delivery production approach,” say Dan and Jo, “we suggest that you ask questions such as the following:

  • What UX activities are you currently considering adopting?
  • How do you break up software delivery, and what implications does this have on time?
  • Are you considering activities such as user-interface (UI) reviews, design and iteration of functions, and the voice of the customer?
  • Who is leading or championing the UX effort, and what plan is in place to sustain it?
  • Is your focus currently on meaningful work and play, and what process improvements do you need to consider?

“The snapshot the answers to these questions provide helps us gain a better understanding of the current environment, how an organization is thinking about User Experience, and what that means going forward. It also implies that we are not imposing a template on the environment because each project and its people can have its own style. We welcome readers to try answering these questions and see what you come up with.

“We also suggest that you consider the word continuous in terms of whether you’re just continuously delivering or delivering meaningful outcomes for the organization, as well as for people outside the organization—for example, customers or citizens. The goal should be to help people within the organization look outside instead of doing what we often see: looking inward to the detriment of people both inside and outside the organization.”

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