Motion Design and Its Impact on User Experience :: UXmatters

Graphic Cues

Motion design provides guidance to the user of an application or Web experience by using animations to communicate to the user where to focus, what to do next, or what is most important on a page. Consider using motion to acknowledge user input and to help users navigate information without losing their bearings. Motion makes navigation interactions seem more natural and less abstract. Motion brings life into the user interface while maintaining context.

Fluid, Responsive Motion

Users want user interfaces that are fluid and responsive and have begun to demand them. On the Web, users generally hover over an element when they are not sure about its function. A good user interface rewards this habit by providing the user with instant feedback—perhaps in the form of an animation. For an uninterrupted browsing experience, immediately answer any questions that users may have. On devices that respond to touch, user-interface designs come alive by allowing users to make deep connections in delightful ways. 

Flawless Transitions

Motion design makes the flow between the various elements that enable users to navigate and perform user-friendly interactions to become understandable. Plus, you can use motion design to entertain or distract users as one feature transitions to the next. For example, animations hold the user’s attention while a page is loading, creating the illusion of speed and making users wait more patiently to view their content.

Eliciting Emotions

Motion design for your company’s digital products can reinforce your brand’s identity. Adding motion design to express a user interface’s character elicits greater emotional response in users than static visuals do. Effective motion design emphasizes the personality of the user interface rather than its visual identity and, thus, has strong impacts on users’ behavior and emotions. Just as people’s body language and the way they move reveals their personality, the same is true for motion in a user interface. Motion helps ensure digital interactions and your brand resonate with customers.

Motion design and UI development have become more complex, but time-saving design tools offer important efficiencies.

  • SQUID UI Flow Template for Sketch—This tool helps many UX professionals to create elegant user flows in just a few minutes.
  • The Iconic—The world’s first app icon compendium provides premium templates for Sketch, quality checklists, and validation tools, so designers can quickly perfect their design assets.

Demonstrating Interactions

You can use motion graphics to create a unique, high-converting video that demonstrates user interactions with your brand’s digital user interfaces. Animated videos offer all the benefits of motion design that I’ve described so far and help you grow your business faster. You can create animated videos that employ several different types of animations, including the following:

  • motion graphics
  • cartoon animations
  • virtual-reality animations
  • digital, stop-motion animations
  • 2D character animations

The Design-Contest Marketplace

Check out the design-contest marketplaces and find one that provides solutions for the problems this article has described. On these Web sites, you can find a great variety of designs from many different designers. Plus, you won’t have to pay much for them. If you want to create your own designs, make sure they stand out in the design-contest marketplace by differentiating them from the competition.


Users deeply enjoy and are sometimes delighted by well-designed motion-design solutions. Motion design has become a crucial element of user interfaces that may determine whether a solution is successful. Motion design is an inventive way of conveying a coherent narrative that sticks with users. Plus, motion is an integral element of a user-friendly, user-interface design. Make sure your motion designs and animations are purposeful and subtle enough to provide the user with an awesome experience. 

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