In video games, the user interface (UI) is everything. It helps foster an experience that looks and behaves in a convincing way and keeps players immersed in the game. Over the years,…
Conducting International User Research :: UXmatters
Understanding Cultural Differences Consideration of cultural differences should always be part of your preparation for a successful research experience. … Learning the cultural norms is the first step in getting good UX…
Setting Some Ground Rules :: UXmatters
Rule #1: Communicate the Ground Rules UX designers … are responsible for reminding stakeholders about the ground rules for constructive critique. To set the right tone at the very outset of a…
Facilitating Cross-Application Workflows with Deep Linking :: UXmatters
Table 1 shows the types of research questions you might want to explore during individual user interviews, as well as the types of architectural decisions you might make based on the answers.…
The Pitfalls of Personas and Advantages of Jobs to Be Done :: UXmatters
Role-based Personas Personas are capable of answering what questions. … However, they fail to pursue the why questions. Role-based personas derive from quantitative data and resemble the customer segments from more traditional…
Computers as Theatre :: UXmatters
Art and Engineering While engineering minds are indispensable in the creation of technology, it is frequently the applications that artists dream up that end up being killer applications for technology companies. Often,…
UX101: Building Data-Driven User Journeys
Welcome to our UX101 series on building user experience artifacts. These in-depth articles are intentionally crafted with beginners in mind. Each is accompanied by a custom-built deep-dive email series that we encourage…
The New, New Design Frontier
As I was reading InVision’s massive “New Design Frontier” report, I found myself recalling a conversation I’d had with my former employer’s product marketing team. It was 2011, and the pre-IPO startup…
The Biggest Mistakes in User Research, Part 2 :: UXmatters
Failing to Prepare Participants in Advance Most participants expect a traditional interview or a focus group, in which they’ll respond to your questions, instead of being prepared to take a more active…
Human + Machine :: UXmatters
Book Specifications Title: Human + Machine: Reimagining Work in the Age of AI Authors: Paul R. Daugherty and H. James Wilson Formats: Hardcover, Kindle, Audiobook Publisher: Harvard Business Review Press Published: March…