Getting Started with Quantitative Data Analysis

Understand What the Numbers are Saying What do people think of your product? How is it used in everyday life? If you can’t understand your customer, you are not going to be able…

How to Position UX Managers for Maximum Impact

UX manager hiring is at an all-time high. Organizations can not hire UX managers fast enough, according to industry leaders. Understanding the implications of hiring this role is critical for leveraging the…

The Relationship Between User Experience and Branding :: UXmatters

User Experience Versus Customer Experience Customer Experience focuses on brand loyalty and customers’ likelihood to recommend.—Carol Barnum “This question could be about the overlaps and distinctions between User Experience and Customer Experience…

Weapons of Math Destruction :: UXmatters

Why Do We Build Weapons of Math Destruction? Writing, speaking, and more qualitative ways of describing the world can contain biases. Numbers are not affected by emotions, opinions, prejudices, or all the…

Designing for Progressive Disclosure :: UXmatters

Design Principles, Design Philosophy We need to make conscious decisions about what information needs to be visible and what can be a click or a scroll away, and how much we need…

A UX Guide to CSCW Software: Updating Our Toolkits

In the last month, the entire world has moved online. Teams are using collaboration tools like Miro, Figma, and Slack more than ever. User researchers are using virtual facilitation tools such as…