Understand What the Numbers are Saying What do people think of your product? How is it used in everyday life? If you can’t understand your customer, you are not going to be able…
How to Position UX Managers for Maximum Impact
UX manager hiring is at an all-time high. Organizations can not hire UX managers fast enough, according to industry leaders. Understanding the implications of hiring this role is critical for leveraging the…
The Relationship Between User Experience and Branding :: UXmatters
User Experience Versus Customer Experience Customer Experience focuses on brand loyalty and customers’ likelihood to recommend.—Carol Barnum “This question could be about the overlaps and distinctions between User Experience and Customer Experience…
Applying In-Depth Research and Analysis to Achieve Better Outcomes :: UXmatters
This approach to discovering a person’s most fulfilling career is a bottom-up rather than a top-down approach, as the diagram in Figure 1 shows. Figure 1—Discovering a person’s most fulfilling career The…
Weapons of Math Destruction :: UXmatters
Why Do We Build Weapons of Math Destruction? Writing, speaking, and more qualitative ways of describing the world can contain biases. Numbers are not affected by emotions, opinions, prejudices, or all the…
10 Things UX Designers can Learn from Hamilton the Musical
As I was listening to the Hamilton soundtrack with my kids on a drive from Franklin, TN to Carriere, MS some things jumped out at me that seem like great takeaways and…
Designing for Progressive Disclosure :: UXmatters
Design Principles, Design Philosophy We need to make conscious decisions about what information needs to be visible and what can be a click or a scroll away, and how much we need…
How to Test the Usability of Documents :: UXmatters
1. Tell me in your own words. Paraphrase testing is a great way to find out whether people understand the messages in a document…. In a paraphrase test, each participant goes through…
A UX Guide to CSCW Software: Updating Our Toolkits
In the last month, the entire world has moved online. Teams are using collaboration tools like Miro, Figma, and Slack more than ever. User researchers are using virtual facilitation tools such as…
What’s in a Name? How to Select a Name for Your Personas
What’s in a Name? There are many articles on how to construct a persona that represents your target audience. However, little attention is ever paid to the actual naming of these fictitious…