Pleasure, Flow, and Meaning — The 3 approaches to designing for delight We can measure a design on a scale from frustration to delight. The middle of this scale is a neutral point, where…
A New Model of Customer Engagement for Life Insurance :: UXmatters
Life Insurance and the Purchasing Decision Most people believe that life insurance is more expensive than it is—overestimating the cost by 300%…. Purchasing life insurance seems like a no-brainer, so why don’t…
Persona Spectrums: Building for Inclusion and Accessibility
Recently, I attended a pilot workshop about inclusion. It was created by Sidebench, a UX and product development studio in Los Angeles, for the WITH Foundation, a non-profit dedicated to promoting comprehensive…
Applying for UX Jobs Should Not be a Painful User Experience
Sometimes, in our day-to-day of focusing on user research and wireframes and cross-team communication, we lose sight of the breadth and applicability of UX principles. And then in a moment, we’re brought…
Choosing Your Battles, Part 1 :: UXmatters
Employing Custom Patterns and Controls Native UI components get updated automatically, along with updates to the operating system, so they’re generally less buggy than custom solutions. As with other lower-priority, aesthetic choices,…
Designing for Intrinsic Understanding :: UXmatters
Making UI Text Useful, Contextual, and Relevant You must explain anything that is not integral to the product, making sure that you do so in a way that ensures people seeking the…
Lead, Don’t Manage, Part 1 :: UXmatters
The Prevalence of Fear-based Management Roles that inherently require ideation and creative thinking—such as UX strategy and design—magnify the challenges of a fear-based workplace. Many managers have never experienced working for someone…
Build a UX Writing Portfolio that Gets You Hired
Are you a talented UX writer having a difficult time getting hired? Or maybe you’re looking to get into a UX writing career. In either case, it’s important to know how to…
What UX Designers Can Learn from Video Games’ Obsession with UI
In video games, the user interface (UI) is everything. It helps foster an experience that looks and behaves in a convincing way and keeps players immersed in the game. Over the years,…
Conducting International User Research :: UXmatters
Understanding Cultural Differences Consideration of cultural differences should always be part of your preparation for a successful research experience. … Learning the cultural norms is the first step in getting good UX…