Everyone is talking about content. Stressing its importance, bemoaning not having enough of it, making it the answer to every problem: Website traffic dropping? “We need new blog content.” Leads lagging? “If…
Learn, Discover, Find, and Search: Elements of Usable Design
A while back Amy Grace Wells, one of the editors of UX Booth, pitched me an article idea: What do you think of an article that explains, compares, and contrasts the ideas…
Choosing Your Battles, Part 2 :: UXmatters
Partner with Product Teams Seek out opportunities to join product teams in their meetings and calls that involve executives. Whether you are fully or partially embedded on a product team—the latter being…
A Transparent Approach to Project Estimation, Part 1 :: UXmatters
Clearly Explaining the Value of Your Services Your prospects might not understand the value of each of the individual services you provide. The next competitive advantage of using the tool as part…
Lead, Don’t Manage, Part 2 :: UXmatters
Why Does Emotional Support Matter? Emotions are at the core of who we are as human beings. You might have noticed that I have been implicitly talking about emotions: Feeling inspired by…
Case Study: Conducting User Research with an Interpreter
“The world is becoming increasingly globalized” may be a cliché, but in the tech world, it’s often true. One way that UX practitioners experience this is through researching and designing products that…
Build Better Products by Leveraging Feedback Effectively
Feedback is one of the important tools that helps us grow, improve our work, and create an environment of trust. We are stronger when we work together – other people have ideas…
5 Articles to Read Today to Be a Better UX Designer
Pleasure, Flow, and Meaning — The 3 approaches to designing for delight We can measure a design on a scale from frustration to delight. The middle of this scale is a neutral point, where…
A New Model of Customer Engagement for Life Insurance :: UXmatters
Life Insurance and the Purchasing Decision Most people believe that life insurance is more expensive than it is—overestimating the cost by 300%…. Purchasing life insurance seems like a no-brainer, so why don’t…
Domain-Driven Design Concepts in Enterprise UX :: UXmatters
Upstream Applications Determine Downstream Applications’ Output From a UX perspective, it’s important to examine user needs in the downstream application first so you can understand how to structure the upstream application. Let’s…